Friday, 30 April 2010

RangDe – Give color to your life

I had been hearing about the Swarthma live in concert that is to happen on May 1 for quite sometime and when I got an invite to attend the press meet for media and bloggers I dropped in to see what the event was all about.

Rangde provides micro credit and has a unique model where they connect social investors with rural micro entrepreneurs and provide them with loans. It was amazing to know how anyone willing to invest just few hundred rupees can change the life of a rural house hold.

The Swarathma live in concert is being conducted to create more awareness and encourage more social investors to invest on rural micro entrepreneurs and more importantly hundred rupees from the ticket goes to a social investment in your name.

It is a inspiring and a great initiative to support rural entrepreneurs who don’t need obscene amount of loans or subsidies but just a few hundred rupees.

It was good to see Waheeda Rahman who is getting younger day-by-day as special guest. She had an interesting story to share as to how she got impressed on reading an article about Rangde on paper and called up the paper to get the contact details of Rangde founders and has been supporting their cause for more than a year now.

Soumitra Gosh of CSO partners said that he believed the 2000 micro entrepreneurs supported till date will create a moment of change, call it the butterfly effect.

These social assets that Rangde is creating is a positive step towards creating a change in the rural landscape of our country. In case you have few hundred extra rupees and would like to create a change in the life of a household visit  http://www.rangde.org/ and be the agent of change.

More details about the event and tickets are available at http://blog.rangde.org/2010/04/swarathma-live-in-concert/

 

Posted via web from 2rams's posterous

Wednesday, 28 April 2010

Facebook - "Like" The New EVIL

Facebook has revealed ambitious plans for web domination with the F8 announcement and also has launched a direct war against Google challenging its web supremacy. We will be analyzing the same in a series of articles.

The social networking site is growing at a scorching pace both in terms of time spent and number of visitors. The core of this social networking sites strength lies in its 400 million loyal user base which is growing every second pushing it towards web dominance. Facebook is now attempting to leverage on the fact we humans are social animals.

With a small button called “Like” Facebook attempts to change the eco-system of the web. Facebook has provided website owners with access to a button called Like which can be placed in the sites pages. When a visitor clicks on this button it gets shared in his Facebook wall alerting his friends that he liked the particular page. This means there are chances his friends will also visit the site thus pushing more visitors the website. A simple yet powerful way to spread a word around and create a viral effect.

This means all sites will sooner or latter have the Like button in their pages to cash in on the viral effect that a visitor effectively bring in. Also when you visit a site if your friends have already visited the page it shows their pictures thereby increasing the attention span to the site.

Facebook connect also eliminates registration process required for websites by allowing them to login with their existing Facebook id. When a user signs in with FB id his personal details are shared with the website owners. For website owners it is a great boon as they don’t have to dish you with a long registration form and more importantly they get more in depth data about their visitors and also about their friends that they normally would not have access to.

It is good news for website owners and visitors who would like to share the content they read, but what does Facebook gain from this? Watch this space for more info.

Posted via web from Technology show

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