Facebook has revealed ambitious plans for web domination with the F8 announcement and also has launched a direct war against Google challenging its web supremacy. We will be analyzing the same in a series of articles.
The social networking site is growing at a scorching pace both in terms of time spent and number of visitors. The core of this social networking sites strength lies in its 400 million loyal user base which is growing every second pushing it towards web dominance. Facebook is now attempting to leverage on the fact we humans are social animals.
With a small button called “Like” Facebook attempts to change the eco-system of the web. Facebook has provided website owners with access to a button called Like which can be placed in the sites pages. When a visitor clicks on this button it gets shared in his Facebook wall alerting his friends that he liked the particular page. This means there are chances his friends will also visit the site thus pushing more visitors the website. A simple yet powerful way to spread a word around and create a viral effect.
This means all sites will sooner or latter have the Like button in their pages to cash in on the viral effect that a visitor effectively bring in. Also when you visit a site if your friends have already visited the page it shows their pictures thereby increasing the attention span to the site.
Facebook connect also eliminates registration process required for websites by allowing them to login with their existing Facebook id. When a user signs in with FB id his personal details are shared with the website owners. For website owners it is a great boon as they don’t have to dish you with a long registration form and more importantly they get more in depth data about their visitors and also about their friends that they normally would not have access to.
It is good news for website owners and visitors who would like to share the content they read, but what does Facebook gain from this? Watch this space for more info.
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